Alluring Tours was established in 2023 with a mission to take a group of Aussies — and one San Franciscan — on an unforgettable 19-day adventure through Morocco. We traversed this beautiful country, enjoying many memorable experiences, including glamping, camel riding, staying in traditional riads, exploring the Roman ruins at Volubilis, visiting Berber villages, watching salt-filled sunsets at Essaouira, wandering through magnificent gardens, and navigating souks galore — just to name a few!
I have travelled extensively across every continent, with the exception of Antarctica. I’ve been proposed to at the Taj Mahal, slept to the creaking sound of icebergs in Newfoundland, and was evacuated from the hills of Darjeeling due to a pending guerrilla attack. I’ve traded with Indigenous people at Uluru, walked 500 kilometers of the Camino de Santiago, and traveled on the Hiram Bingham Express in Peru. Whether independently or on tours, I’ve experienced the best and the not-so-great aspects of both. I’m deeply grateful for these wonderful, colourful experiences, and now I want to bring the joy of travel to others. I’ve put together a team of country experts, each carefully selected for their deep knowledge and kind hearts. This is a labour of love. We’re a small business with down-to-earth values, passionate about supporting other small businesses.
At Alluring Tours, our focus is on creating tours that feel genuinely enriching. We aim to send you home feeling inspired and rejuvenated. We can’t wait to meet you!
At Alluring Tours, we believe that meaningful travel experiences are shaped by passionate experts. Sheryl Fenn plays a key role in curating our offerings, connecting travellers with exceptional on-the-ground hosts and crafting culturally immersive experiences.
A seasoned globetrotter with a keen appreciation for history, art, and local traditions, Sheryl has explored the world extensively. Now dividing her time between Italy and Australia, she is dedicated to helping others discover remarkable destinations in a way that feels both enriching and effortless.
As a specialist in exclusive cultural experiences, Sheryl believes in making every journey feel like an adventure with a knowledgeable friend. Her insider connections and expertise ensure that each destination is experienced authentically, with a trusted network of local professionals providing seamless and meaningful encounters.
Born in the Fiji Islands, Sheryl’s life has been shaped by cultural diversity. Having lived in multiple countries, she brings a deep understanding of global traditions, art, and history to every experience she helps curate.
As the driving force behind our Italy and Turkey offerings, Sheryl has carefully shaped unforgettable experiences, working closely with local specialists who share her passion for authenticity and excellence. With her guidance, every journey is effortless, immersive, and filled with warmth and expertise.
Our services include fully organised and escorted tours. Select from our pre-planned small group tours or reach out for a tailored package for your specific group.
Some of our tours offer themes that create additional elements to the experience. Our Travel Sketching Tours provide daily sketch classes that are fun and give you a life skill that benefits you well beyond the tour. Other themes include wellness retreats and food and walking tours.
Alluring Tours designs journeys that go beyond the ordinary. We focus on providing authentic, enriching experiences that immerse you in local cultures, history, and landscapes, ensuring every trip is unique.
Every traveller is different, and we take the time to understand your preferences. From intimate group tours to customized itineraries, we tailor each experience to match your style, interests, and needs.
Our team of country experts has deep local knowledge and a passion for travel. We ensure that each destination is explored
Book a discovery call today or fill out the contact form.